Privacy Policy

Privacy Policy

Life For Love is an international dating service that connects people from all over the world.

When you use these services, you will share some personal information with us. Because we want you to enjoy our services in a peaceful and trustworthy way, please be assured that we are fully dedicated to the protection of your personal information.

Because your privacy is so important to us, we provide you with this Privacy Policy, explaining how we collect, use and share your personal information, so that you can make informed choices about the use of your data

Please read this Privacy Policy carefully. We have tried to write it in a way, which is free of long boring sentences and legal terms. You can contact us if you have any question about our privacy practices or about what we are doing with your personal information. We will be happy to provide you any assistance you may need.

Who decides "How" and "Why" your personal data is processed?

What personal data do we process?

We collect, use, share, transfer, and store different types of your personal data as a result of your visit of and/or use of our services on our site.

The personal data we collect includes the following categories of data:

Personal data you give to us

When you create a customer account on our site

When you create an account on our site, we require important details about you:

In order to give yourself more visibility and presence on our site, you can complete "My Profile" in your account settings. By doing so, you are free to give to us some additional information, such as:

When you contact our Billing & Customer Support

We collect all information you choose to share with our Billing & Customer Support, like:

More generally, when you communicate with us in any other way, we will collect whatever information you provide us with.

When you purchase credits

When you purchase credits in order to participate on our site, depending on the payment method you choose, we may collect your identification information (first name, last name, country, ZIP code).

Personal Information we get when you use our services

We collect certain information about you when you are using our services and navigate on our site.

Concretely, this means that, when you visit our site or use our services, even if you have not created an account or logged in, we collect certain information about you.

Usage information

We collect information about your activity on our site and about how you interact with the features of our site. Basically, we know:

We also collect information about your communications with the users, such as:

We will not sell, purchase, provide, exchange or in any other manner disclose Account or Transaction data, or personal information of or about a Cardholder to anyone, except, it’s Acquirer, Visa/Mastercard Corporations or in response to valid government demands.

Your card details and other payment information are not used or stored by us.

Content information

We collect any content you create and/or post on our site, such as pictures and information about the content you create or provide.

We also collect, any information you communicate to and/or share with users on the site, such as the messages you send in private chat.

We collect any other communication data such as, chat logs, text messages and letters you send to us.

Log data and device information

We automatically collect log data and information from or about your computer, phone, or other device you use to access our services or navigate on our site. This includes:

If you are using a mobile device, we might also collect:

Information collected by cookies and other technologies

Like many websites and applications, we use cookies and other technologies (such as web beacons, web storage, and unique advertising identifiers) to collect information about your activity, browser, and device.

Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that blocking cookies may negatively affect your use of the services on our site. To learn more about how we use cookies and your choices, please check out our Cookies Policy

Personal data we receive from third parties

We collect information that users of the site, provide about you in the course of the chat conversation or communication with our Billing and Support Team.

The personal information we collect may also come from third parties, such as partners and service providers, to the site. These third parties assist us in maintaining data accuracy and providing and enhancing the services. We are also dealing with partner ad networks, which help us to promote Life For Love. For example, we might receive information about your experiences and interactions from our partner ad networks.

We are also managing an ad network and promotional tools ourselves and may receive information about your experiences and interactions with our ads and promotional tools published/used on third party or affiliated sites.

Personal data we collect from publicly available sources

We collect publicly available information about you only when it is necessary to prevent fraud and illegal activities on our site (for example, when we suspect that you are using a false or stolen credit card, when we witness child abuse cases, or pedophile activity, etc.).

This data may comprise publicly available information you share on social media like Facebook, your blog and/or site, and any other public data available on the internet.

This information is always associated or combined with the data we collect through our site in order to finalize our investigation before reporting any fraud and illegal activities to authorities. We never use publicly available data for any other purpose.

Special category of data

Life For Love has data about you, which could reflect your sexual interests.

When you create an account and freely indicate certain sexual preferences in order to give yourself more visibility and presence on our site, you provide us with certain information about your sexual life.

When you visit profiles of users on our site, we collect the category of the users you watched or whose page you visited in order to provide you with the services you requested for and enhance your experience on the site. If you agreed to receive promotional emails from us, we will also send you special offers and news about our features based on your interests on our site.

By using Search service on the website it is possible that the chosen categories reflect your sexual orientation and give us indications about your sexual life.

We understand that this may not explicitly reflect information about your life outside of the site. It may only be a role you choose to play in the virtual environment. However, in order to provide you with the highest level of data protection, we treat this data as a special data category, which is highly protected.

What are your choices regarding the collection and use of this special category of data?

Because your sexual preferences and other data relating to your sexual life are essential aspects of privacy, we are maintaining very high IT security standards. We are periodically proceeding with controls and assessments of our security measures, in order to guarantee a trustworthy environment.

We will always ask you to agree to the use of this special category of data.

Please be aware that you can change your opinion regarding the global processing of your sensitive data in your consent settings at any time.

However, please note that refusing to provide or revoking your consent to have this data collected means that you will not be able to log into your account and use the services, as we will not be able to provide you with the services without such information.

In case you freely indicated your sexual preferences in your account settings, and you just want to delete this data, you can easily remove it from your profile in your account. This will not affect your use of the site.

Why do we process your personal data?

We use the information we collect for the following purposes:

Open your participant account and provide you with the services

Primarily, we use the personal data you give us when you create your account to open and administer your online account, to allow you to do a number of activities and to use features of our site. In addition, we use the information to allow you to purchase credits and benefit from paying and non-paying services.

Your account is also a way to exercise control over your personal data. In your account, you can manage your purchases, take advantage of special offers, and manage your account settings. You are in control of what you use to complete your profile, and can choose the information you wish to share with us.

We process this information given our legitimate interest in providing you the services you requested and creating your account.

If you fail to provide minimum details about you, the consequence will be that we will not be able to create an account and allow you to use our services.

Improve and promote our services

We use your personal data for analytical and statistical purposes. We place great emphasis on the improvement of our services and on the enhancement of your experience as a participant.

In order to better understand what your needs are and how we can improve our services, we compile the information you gave to us or that we collected about you when visiting pages on our site or while using our services, to detect general trends regarding the preferences/habits of our users. This helps us to generate statistical reports, for example, general statistics reports on our customers’ activity based on the categories of users viewed, the countries, or the purchases.

We also use your personal data for testing purposes, troubleshooting and improving the functionality and quality of our online entertainment services. Our main goal is to optimize our site and services to your needs, which makes them easier and more enjoyable to use.

We share very limited characteristics about you with the users registered on our site, so that they can deliver a service adapted to you. Please see point "WITH WHOM DO WE SHARE YOUR DATA?" to learn more.

We share some limited information about you with the webmasters or other third parties participating to our programs, in order to help them to setup, maintain and optimize their marketing campaigns or promotional activities. This also allows them to track their income. Please see point "WITH WHOM DO WE SHARE YOUR DATA?" to learn more.

We process this information given our legitimate interest in developing and improving our site and our users’ experience.

Customer relationship management and communication with you

We provide Customer and Billing Support service 24 hours a day, 7 days a week. Sharing your personal details with our Customer and Billing Support Team allows us to respond to any question you might have about our services.

All your communications with our Customer and Billing Support and all information you provide in the course of such communications are collected and analyzed so that we may respond to your request. We can also ensure this way full compliance of all users of our site with our terms and conditions.

Finally, be aware that, when receiving a request or claim of a customer, our Customer and Billing Support Team can access all information you give to us and all usage information we collected about you. We want to make sure that our Customer and Billing Support has all information needed to appropriately and immediately respond to your request.

Please note that the Customer and Billing Support may also communicate with you through emails or any other means, if appropriate.

Please note that we may also communicate with you through emails or any other means, if appropriate, in order to inform you of certain changes regarding our site or of certain events, for example, when you successfully register on our site.

We process this information given our legitimate interest in improving our users’ experience and delivering appropriate customer services to you.

Payment and accounting

Depending on the payment method you choose, we use your identification data to process transactions and maintain legally required accounting records.

We also use your data, if necessary, to investigate issues with the bank processing your payment or with a debt collector, in case of unpaid transactions, chargebacks or refunds.

The use of your personal information is necessary to perform the contract that you have with us. If you purchase credits, we will use your information to execute the payment and provide you with the services.

Ensure a safe and trustworthy environment

Because we want to create and ensure a safe environment where you can peacefully enjoy our services, we use your personal data to detect and prevent fraud and other illegal activities on our site.

We also use your data to detect potential breaches to the rules of our site. The rules of the site are explained in our terms and conditions.

Finally, we use your personal information for security purposes and risk assessment, such as to authenticate you on our site and verify your identity.

We process this information given our legitimate interest in ensuring compliance with the rules of our site, fraud detection and prevention, as well as, information, system, network and cyber security.

Personalized content

We are using a software, which is learning about your behavior on our site (for example, when you are navigating on our site, looking at user profiles or adding favorites to your lists) and able to predict the types of participants who could be of interest for you.

You will thus see a webpage adapted to your needs and you will quicker find what you like to see.

Whether you created an account or not, the software will display, at your next login or visit, a webpage based on your preferences from previous activity.

We rely on your consent to create a customized experience for you.

You may withdraw your consent at any time by opting-out in your Consent Settings. Revoking your consent to content personalization may negatively affect your experience.

Comply with any legal requirements and enforce our legal rights

We may rely on a legal obligation to process your personal data, such as for accounting purposes, we may also use your information to respond to requests of competent authorities or to establish, exercise or defend legal claims.

We may combine your information with information lawfully obtained from other third party sources and use it for the above purposes.

How do we protect your personal data?

We implement serious security measures to grant maximum protection to your personal information against unauthorized access, modification, disclosure or deletion. Your data is protected by our highly sophisticated security systems.

We actively implement data loss prevention systems against leakage, theft and data breach in order to ensure that our site and the entire IT infrastructure related to it are updated against the latest network security vulnerabilities. We periodically test our IT systems and do sophisticated penetration tests. Our site incorporates the most advanced security technologies available in order to ensure maximum safety of its users and the safekeeping of their related information.

With whom do we share your data?

We share certain of your personal data with the following parties:

With other participants

Regarding your profile information, by default, the only data element visible to the other participants is your username.

However, you may choose to share with participants other information about you that you added to "My Profile" in your account settings, like your gender, age, location, interests, photos, etc…;

In any case, please keep in mind that you can manage the visibility of the information you added in "My Profile" by selecting the appropriate option in your privacy settings and therefore decide who can see the information you put on your profile.

Webmasters participating to our affiliate programs

We have affiliate programs through which webmasters and other third parties can help us to promote our sites, for example, by creating reproduction of our well-known sites.

Please be aware that by registering on one of our sites, including notably Lifeforlove.com, you will also be considered as registered on all of our affiliated sites. You can therefore log in on these different sites with the same login credentials.

The same applies if you registered on our affiliated sites: you will be able to log in on Lifeforlove.com and on all our sites with the same login credentials

Please note that, whether you registered directly on one of our sites or on one of our affiliated sites, we stay the controller of your personal data. For example, when you create an account or purchase credits, the personal information that you give for these purposes goes directly to us. The webmaster cannot see or access your personal data, and is only a technical operator and business partner helping us to promote our activity. In no event, you are a client / customer of a webmaster.

We only share some limited information with them that however cannot lead to your direct identification. This minimum information helps them to setup, maintain and optimize their marketing campaigns or promotional activities. This also allows them to track their income. This information consists in your registration date, the site where you come from, register or purchase credits, your country, your username, the packages of credits bought (in case the webmaster was eligible for a commission) and certain device information (your operating system, your browser type and the type of device (e.g. tablet, mobile, desktop)).

Please be aware that we will never share with them any information leading to your direct identification, for example, your real name, your address, your email address, your payment details or your IP address.

Service providers

We use carefully selected and trusted third parties, who act as service providers to our site.

We ensure that they are bound by contractually binding obligations to process information we share with them in accordance with our instructions, this Privacy Policy and all applicable data protection laws.

As we constantly work on the development and enhancement of the technology to support our site, our third party service providers use may regularly change. Such entities mainly belong to the following areas: (a) business intelligence and analytics; (b) customer care; (c) marketing and sales.

Payment providers and financial institutions

When you purchase credits, depending on the payment method you choose, your payment may be processed by a third party bank or payment processor and you may share with this party certain details, as well as payment information for the purpose of completing a transaction.

You may receive transactional emails from this party confirming the order, including dispatch, possible refunds, and follow-up invitations to leave feedback for this party.

If you share information with third parties directly, this Privacy Policy does not govern the processing of your personal information by these third parties.

When a chargeback is requested by you or by the holder of the credit card used to make the transaction, we have, in certain cases, to share some information about you and your use of the services with the processing bank.

We may furthermore share information with relevant financial institutions, if we consider it strictly necessary for fraud detection and prevention purposes.

Law enforcement agencies or governmental authorities

We may also share information with law enforcement agencies or authorities, if such disclosure is reasonably necessary to (a) comply with our legal obligations, (b) respond to information requests for fraud investigations and alleged illegal activities, (c) enforce and administer our terms and conditions, and/or (d) protect our rights or defend ourselves against any claims.

Business transfers

Finally, please also note that your information may also be transferred to another company in the event of sale of the whole or part of our business to a third party.

What are your rights regarding your personal data?

We did our best to explain what your rights are and how you can exercise them. If, despite of our below explanations, you are still unsure about the actions you can take or the conditions of exercise of your rights, do not worry, our Support Team will provide you with all the assistance you need when exercising your rights.

You may also contact us, at any time, before exercising any of your rights, and we will reply to your request as quickly as possible.

Our Support Team will provide you with information on actions taken within one month of the day of receipt of your request. Only in exceptional circumstances, when we face complex or a high number of requests, we may extend this period of response up to 60 days.

Please note that rights may be exercised free of charge. However, unfounded or excessive requests, in particular because of their repetitive character, will lead to the payment of a fee.

Rectification of inaccurate or incomplete data

You have the right to request that we correct any inaccuracies in your personal data.

For this purpose, you can send an email to admin@lifeforlove.com

Data retention and erasure

We generally retain your personal information for as long as is necessary for the performance of the contract between you and us and to comply with our legal obligations.

If you no longer want us to use your information, you can send an email to admin@lifeforlove.com and ask to close your account.

Our Support Team who will contact you to learn more about your request.

Please note that if you request the erasure of your personal information:

We might retain some of your personal information as necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety. For example, if we close or suspend your account for fraud or illegal activities, we may retain certain information about you to prevent you from opening a new account in the future. Such information shall also be kept available in case of ongoing judicial proceedings and/or investigations.

We may retain and use your personal information to the extent necessary to comply with our legal obligations. For example, we may keep some of your information for tax, legal reporting and auditing obligations. Please note that according to Luxembourg legislation financial related information shall be kept for a period of ten years.

Some copies of your information (e.g., log records) may remain in our database, but are disassociated from personal identifiers.

In order to protect our site and your personal information from accidental or malicious loss and destruction, we have backup systems. Residual copies of your personal information may not be removed from our backup systems for a limited period of time.

Right to object

We process your data for a variety of reasons as explained in "WHY DO WE PROCESS YOUR PERSONAL DATA?". Applicable law may entitle you to require us not to process your personal information for certain specific purposes where such processing is based on legitimate interest. If you object to such processing we will stop processing your personal data for these purposes.

In specific situations, we may have to refuse the execution of your request. This would be the case where we have legitimate grounds to continue such processing or if we have to establish, exercise or defend legal claims.

Please keep in mind that objecting to the use of your data might disable the use of your account.

Please note that you may, at any time, ask us to stop sending you marketing emails by opting-out in your account settings.

We save your correspondence for a 2 weeks for a security reason.

Right to restriction of processing

You have the right to request that we hold your personal data, while other challenges are resolved.

Basically, you can ask us to put on hold the use of your data in 4 cases:

Despite your request, we may still continue the processing of your personal data if we have to establish, exercise, or defend legal claims. We will notify you before lifting a restriction.

Right to lodge a complaint with a supervisory authority

If you consider that our processing of your personal data infringes the GDPR or any other applicable national laws, you have the right to lodge a complaint with a supervisory authority, (in particular in the State where you live, place of work or of an alleged infringement of the GDPR).

Information security

A. We do our best for keeping your data secure, we provide SSL certificates for end-to-end encrypted connections among all of our servers.

B. We always work to improve our procedures to safeguard and secure the information we collect.

C. We do not store or collect any of your payment or credit card information on our servers. All the financial data is encrypted and stored by independent financial companies like PayPal, Commercegate, CCBILL, Paxum, that provide payment services to you as a client.

Changes to our Privacy Policy

We may occasionally amend this Privacy Policy to reflect changes to our services and the way we handle your personal information or changes in the applicable laws.

If we make changes we consider important, we will let you know by placing a notice on the relevant site and/or contact you using other methods such as email.

To the extent permitted by applicable law, such changes will be applicable from the time they are published on our site, unless we specify a date of entry into force. Your continued use of our site from that day on will be subject to the new Privacy Policy.

How to contact us?

If you have any comments or questions about this privacy policy or generally about our privacy practices, please send an email to admin@lifeforlove.com and we will get quickly back to you. We are always glad to talk about our privacy practices.

We also want to pay special attention to the fact that participants of Lifeforlove.com are not employees of Life For Love Team and we do not take any responsibility for the truthfulness of the information that they provide about themselves on Lifeforlove.com