Member story
Master jeweler
The general meaning of the trend is minimalism, the absence of logos, bright colors and recognizable prints, as opposed to new money with a passion for it. The use of expensive natural materials cashmere, silk, cotton, neutral colors and well executed cut. And the idea itself is that when you go somewhere in such an outfit, only a certain, small group of people will guess about the significant price and elitism, while the majority will not pay attention. You wont be able to understand where it comes from by looking at the item itself if you havent seen it on the catwalk and are not one of the consumers of this brand.